Benice Jordan

Senior Google Ads & PPC Strategist

With 6+ years of experience in driving high-ROI growth for B2B and B2C brands across the US & South Africa.

Currently seeking remote freelance or part-time partnerships with US-based agencies and brands as a corp-to-corp contractor. As a registered corporation (Pty Ltd), I offer senior-level oversight for complex Google Ads and Meta portfolios on a contract basis. Fully equipped for high-impact remote collaboration, I provide flexible availability to ensure seamless communication across time zones and a data-driven, conversion-focused approach to scaling your growth.

Educational Background

BA Honors in Strategic Brand Communication

VEGA IIE School Of Brand

2019

  • Graduated with Distinction (Summa Cum Laude).
  • Ranked 1st in Class.
  • Awarded the Pencil Award of Excellence for the highest academic standing.

B.Com Marketing and Tourism Management

North-West University

2016 - 2018

  • Graduated with Distinction (Magna Cum Laude).
  • Top 15% Academic Standing.
  • Recipient of the Golden Key International Honour Society Award for academic excellence.

Professional Certifications

Google Ads Certified

Google Skillshop
  • Active Certifications: Search, Display, Measurement, Shopping, and Video.
  • Google Analytics 4 (GA4): Certified Professional.

Meta Certified

Meta Blueprint
  • Core Competencies: Full-funnel campaign strategy, advanced pixel implementation, and data-driven optimization.

Work Experience

Head of Paid Advertising | WebSEM Online

January 2024 – Present

  • Leadership & Mentorship: Manage and upskill a team of 4 PPC specialists. Responsible for high-level account audits, developing advanced optimization frameworks, and fostering a culture of technical excellence to ensure peak performance across the agency’s portfolio.
  • Strategic Department Expansion: Leading the 2026 initiative to establish the agency’s Social Media Department. This includes designing end-to-end service offerings, streamlining onboarding workflows, and implementing specialized tech stacks for Meta and LinkedIn Ads management.
  • Portfolio Oversight & Retention: Directly manage 12 to 15 high-spend, complex Google Ads accounts. Focus on advanced bid strategies, competitor analysis, and long-term scaling, maintaining a 95%+ client retention rate through transparent, ROI-focused communication.
  • Operational Engineering: Standardizing agency SOPs for keyword research, ad copywriting, and A/B testing protocols. Integrated new automated reporting tools to provide clients with real-time visibility into their marketing spend and performance.

Paid Account Manager | WebSEM Online

September 2021 - December 2023

  • Managed 15+ Google Ads accounts with a focus on granular account restructuring. Specialized in transitioning legacy accounts to modern, data-driven architectures to significantly reduce CPA while increasing lead quality.

Founder & Lead Strategist | Stargaze Marketing

May 2020 – Present

  • Scaled Performance Portfolio: Successfully steered growth for 70+ diverse brands over the last 6 years, prioritizing sustainable ROI over purely transactional spend. Managing a cumulative annual ad spend of USD $150k+ with a focus on maximized efficiency.
  • Full-Funnel Strategy & Execution: Consult with global brands to define business-critical KPIs and target personas. Architect and execute multi-channel digital funnels that move users from initial brand awareness to final conversion across Search and Social.
  • High-Volume Platform Expertise: Managed performance for 40+ Google, 30+ Meta, and 10+ LinkedIn/Microsoft accounts. Expertise includes high-end B2B Lead Gen and complex B2C E-commerce (Shopping/PMax/Feed Optimization).
  • Advanced Analytics & Implementation: Act as the technical lead for tracking infrastructure. Expert-level setup of GA4, GTM, server-side tracking, and offline conversion imports to ensure 100% data integrity for multi-touch attribution.
  • Creative & Technical Synergy: Oversee the development of high-performance landing pages and brand assets. By aligning web design with paid traffic intent, I consistently improve landing page conversion rates (CVR) and overall account Quality Scores.
  • Strategic Web Design & Development: Design and develop high-performance, SEO-optimized websites and landing pages tailored for conversion. By aligning UX/UI design with paid traffic intent, I significantly improve Quality Scores and lower customer acquisition costs.
  • Full-Scale Graphic Design: Produce high-end brand assets and ad creatives (static and motion) for Google Display and Social Media. I focus on "creative-led growth," ensuring visual storytelling is backed by data to drive higher click-through rates (CTR).
  • Advanced Data Visualization & Reporting: Architect custom, high-end reporting dashboards via Looker Studio. I translate complex multi-channel data into actionable executive summaries, providing clients with real-time clarity on ROAS, lead quality, and business growth.

*Supporting documentation and professional references available upon request.