The numbers
Don't lie
Below are real campaigns, real budgets, and real outcomes, across high-ticket lead gen, e-commerce, and B2B. Each case study breaks down the challenge, the strategic pivot, and the exact results it produced. No vanity metrics, just the numbers that moved the business forward.
- Google Ads
Strategic demand capture & scalable growth.
I specialize in transforming complex Google Ads accounts into high-performance growth engines, combining technical account architecture with data-driven bid strategies so every dollar of ad spend is optimized for maximum ROI. Full-network mastery across Search, Display and Performance Max, with granular keyword sculpting and advanced audience targeting to dominate the results page at every funnel stage.
Case Study
Outdoor Adventure Gear — New-to-Market Brand
Airtent Brand Launch
A brand-new business entering a competitive outdoor/camping niche with zero digital footprint. Website, tracking, and ad accounts all needed to be built from the ground up with no historical data to lean on.
- Full-Stack Build: designed and developed the brand’s website, then built the entire Google Ads account from scratch.
- Foundational Tracking: implemented clean, accurate conversion tracking from day one.
- Controlled Scaling: structured campaigns to balance rapid growth with tight CPA control as the brand established market presence.
Results
R1 mil
revenue generated within the first 3 months.
↓ CPA
Low CPA maintained throughout rapid early scaling.
↑
High lead and sales volume driven consistently through paid.
Case Study
Performance Supplements — Established E-Commerce Brand.
National Supplements Retailer
The account was already performing fairly well, but a full audit surfaced meaningful room for improvement, missed account settings, unclean keyword targeting, and a Performance Max campaign that was driving 85% brand traffic, cannibalizing organic demand instead of winning new customers.
- Full Account Audit: identified missed settings, outdated keyword structure, and inefficiencies limiting performance.
- Keyword & Negative Cleanup: refined targeting and layered negatives to eliminate wasted spend.
- PMax Restructure: removed brand terms from Performance Max (previously 85% of its traffic), refocusing the campaign on genuine new-customer acquisition.
Results
20%
increase in overall revenue within Month 1.
↑
Growth in new customer acquisition through paid.
↑
Organic search now recapturing brand-term traffic previously paid for.
17%
reduction in wasted spend from the negative keyword/PMax cleanup.
Case Study
Specialized Medical Clinic
High CPAs and low-quality lead volume; an unfocused account structure and website were wasting spend.
- Full Website Overhaul: designed a high-converting, mobile-first site to improve UX and landing page relevance.
- Precision Search Strategy: rebuilt the account from the ground up around mid-to-bottom funnel, high-intent keywords.
- Conversion Integrity: advanced tracking to filter low-quality inquiries and prioritize high-value consultations.
Results
40.52%
85.45%
112.26%
Case Study
Custom Manufacturing Brand
The client faced potential liquidation. A non-converting website and a total lack of high-intent lead flow left this as a final attempt to salvage the business.
- Total Digital Overhaul: redesigned the web presence around high-conversion landing pages engineered for Google Ads traffic.
- Lead Flow Optimization: launched targeted Search campaigns around high-value, specialized manufacturing keywords.
- Scaling to Capacity: monitored lead volume in real time, dialing back spend once production capacity was reached.
Results
100%
↑
↓ CPA
Case Study
Established E-Commerce Brand
A well-known national supplier had an established presence but lacked granular optimization. Goal: take over account management and maximize efficiency of existing ad spend.
- Account Hygiene: deep-dive audit to eliminate wasted spend on low-performing SKU clusters, reallocating to high-margin categories.
- Advanced Feed Management: optimized the Merchant Center feed to improve Shopping and PMax performance.
- Operational Reporting: custom, high-end reporting suite for real-time clarity on ROAS, margins and inventory performance.
Results
1,658%
92.5k
↓
Case Study
Custom Manufacturing (B2B)
Steady lead volume lacked the specific focus their specialized offerings required. The goal was shifting from generic inquiries to high-intent B2B decision-makers.
- Keyword Refinement: surgical audit of search terms, pivoting toward long-tail industrial keywords signaling professional intent.
- Lead Quality Framework: refined ad copy and landing pages to pre-qualify technical procurement officers before the click.
- Conversion Optimization: streamlined the conversion path so the algorithm could prioritize quality over quantity.
Results
72.15%
43.07%
↑
Case Study
Health & Wellness
Reaching a highly specific audience (expectant and new mothers) while navigating Google’s strict health & wellness policy landscape, poor audience alignment and policy flags were restricting reach.
- Policy-Compliant Architecture: re-engineered ad copy and creative to strictly meet Google’s personalized advertising standards.
- Granular Audience Targeting: custom-intent and life-event targeting to reach users at specific stages of their pregnancy journey.
- Funnel Scaling: optimized the conversion path for digital product sales, addressing specific prenatal pain points.
Results
$21,624
$89.48
↑
- Meta Ads
Creative-led growth & high-velocity scaling.
I leverage Meta’s machine learning to turn social attention into measurable revenue — pairing psychological creative strategy with advanced audience-signal testing to build scalable, high-ROAS funnels. Full-funnel social architecture, from broad TOFU awareness to high-intent Dynamic Retargeting, using Advantage+ placements and manual bidding to keep your brand top-of-mind across the entire journey.
Case Study
Performance Supplements — Established E-Commerce Brand.
National Supplements Retailer
A full account audit revealed inefficient campaign structure and broad audience targeting — but most critically, the account was double-counting conversions, masking true performance behind inflated numbers.
- Tracking Integrity Overhaul: corrected duplicate conversion tracking and refined attribution settings for accurate reporting.
- Structural & Audience Refinement: rebuilt campaign structure and sharpened targeting to reduce wasted spend.
- Loyalty-Focused Expansion: launched dedicated loyalty sign-up campaigns alongside sales campaigns to build long-term customer value.
Results
Fixed
duplicate conversion tracking for accurate, trustworthy reporting.
↑
Improved attribution accuracy across all campaigns.
New
loyalty sign-up campaigns launched to drive long-term value.
232
Case Study
B2B Lead Generation
Generating high-quality B2B leads from contractors and property managers — high friction on external landing pages and inconsistent lead quality drove up cost-per-acquisition.
- Frictionless Lead Capture: Meta Instant Forms with custom qualifying questions, eliminating mobile drop-off.
- Targeted B2B Prospecting: high-intent signals and Lookalikes served ads exclusively to decision-makers.
Results
63.7%
48.2%
↑
Case Study
Luxury Jewelry Brand
Competing in a high-ticket luxury space on a limited Meta budget, generating high-value inquiries without overextending spend.
- Precision Funnel Alignment: focused exclusively on mid-to-bottom funnel audiences already showing high intent.
- Custom Goal Tracking: engineered tracking around three high-value actions — Design a Ring, Product Enquiries, Contact Form.
Results
62.1%
224k+
↑
Case Study
Private University Lead Gen
A high-impact, 4-month enrollment drive was needed to secure student applications for the upcoming academic year.
- Program-Specific Architecture: degree-specific campaigns (Fashion Design, Retail, Media) for tailored messaging per faculty.
- Full-Funnel Synergy: Meta for awareness/mid-funnel, aligned with Google Search to capture bottom-funnel demand.
Results
32.3%
1.2M+
- Website Development
Built to convert, not just to look good.
I design and develop high-performance websites and landing pages engineered specifically for conversion — bridging aesthetic design and technical performance so every site is optimized for UX and mobile-first responsiveness. Aligning the destination with the digital marketing funnel means these sites don’t just look professional, they drive lower acquisition costs and maximize ROAS.
