Challenge
Reaching a highly specific audience (expectant and new mothers) while navigating Google’s strict health & wellness policy landscape, poor audience alignment and policy flags were restricting reach.
Strategic Pivot
- Policy-Compliant Architecture: re-engineered ad copy and creative to strictly meet Google’s personalized advertising standards.
- Granular Audience Targeting: custom-intent and life-event targeting to reach users at specific stages of their pregnancy journey.
- Funnel Scaling: optimized the conversion path for digital product sales, addressing specific prenatal pain points.
