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Google Ads Management

I manage Google Ads accounts for US agencies and brands, and for South African businesses: Search, Shopping, Performance Max, Display and YouTube. Every account is built on clean conversion tracking and run for one thing: profitable growth you can actually see in your numbers, not just in the platform’s dashboard.

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Who it's for
  • Brands spending at least $2,000 a month on Google Ads in the US, or R15,000 a month in South Africa, that want senior-level management instead of a junior on their account.
  • E-commerce brands that need their Shopping and Performance Max campaigns to win new customers, not just resell to existing ones.
  • High-ticket and B2B lead generation businesses that need fewer, better leads instead of more form fills.
  • Agencies that need an experienced Google Ads specialist on a corp-to-corp basis.
What's included
  • A full account audit before anything changes: settings, structure, keywords, negatives, feeds and tracking.
  • Account structure and campaign build across Search, Shopping, Performance Max, Display and YouTube.
  • Keyword and negative keyword management based on real search term data, reviewed regularly.
  • Performance Max done properly, including brand exclusions so PMax finds new customers instead of taking credit for searches you’d win anyway.
  • Merchant Center and product feed optimization for Shopping and PMax.
  • Bid strategy and budget management that scales in steps, keeping CPA under control.
  • Conversion tracking set up and verified (GA4, Google Tag Manager, enhanced conversions and offline conversion imports for lead gen).
  • A live reporting dashboard, plus written summaries that explain what changed and what’s next.
How I work

Five steps, no long ramp-up

  1. 01

    Discovery call. We align on your goals, KPIs and audience.

  2. 02

    Audit. I go through the account and tracking with a clear framework and show you what I find.

  3. 03

    Fix the foundations. Tracking first, then structure, settings and wasted spend.

  4. 04

    Optimize and scale. Test, learn and move budget to what’s working. The first 60 to 90 days are the onboarding period.

  5. 05

    Report and refine. Live dashboard, regular written summaries, and calls monthly or more often if you’d like.

Results

What this has delivered

  • 40.52% lower cost per acquisition and 85.45% more qualified leads for a specialized medical clinic.
  • A consistent 16.5x return on ad spend for an established e-commerce brand.
  • 17% less wasted spend and 20% more revenue in month one after a Performance Max and negative keyword cleanup.
  • R1 million in revenue in the first three months for a brand launching with zero data.
  • 43.07% lower cost per acquisition for a B2B custom manufacturer.
Case studies

See the detail

FAQ

Common questions

01What is the minimum ad spend you work with?

I work best with brands spending at least $2,000 a month in the US market, or R15,000 a month in South Africa. Below that, there usually isn’t enough budget for the testing and optimization that actually moves the needle.

02Do you work with Performance Max?

Yes. I use Performance Max where it makes sense, with brand exclusions and clean conversion data, so it finds genuinely new customers instead of taking credit for brand searches.

03How long before I see results?

The first 60 to 90 days are the onboarding period, which is how long it takes to properly test and optimize an account. Quick wins, like cutting wasted spend and fixing tracking, usually show up much sooner.

04Is there a long-term contract?

No. After the onboarding period I work month to month. I’d rather earn the right to keep working with you every month than hold you to a contract.

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