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Meta Ads Management

I run Facebook and Instagram advertising for brands that want leads and sales they can trust, not inflated numbers in Ads Manager. That means a clear funnel strategy, sharp audience targeting, and Pixel and Conversions API tracking set up properly from day one.

Let's talk
Who it's for
  • Lead generation businesses, including B2B, high-ticket and education, that need qualified inquiries rather than cheap, low-quality leads.
  • E-commerce brands that want Meta to drive real revenue and long-term customer value.
  • Brands whose Meta numbers don’t match their sales, and want to know which figures to believe.
What's included
  • Account and tracking audit, including checking for double-counted conversions.
  • Pixel and Conversions API (CAPI) setup with proper de-duplication, plus custom conversion events for the actions that matter to your business.
  • Full-funnel campaign structure, from awareness to retargeting to conversion.
  • Audience strategy: high-intent signals, lookalikes and retargeting.
  • Lead generation with Instant Forms and custom qualifying questions, where it suits your offer.
  • Creative direction and testing based on what the data shows is working. You supply the assets or a designer I can brief.
  • Reporting with a live dashboard and written summaries.
How I work

Five steps, no long ramp-up

  1. 01

    Discovery call. We align on your goals, KPIs and audience.

  2. 02

    Audit. I go through the account and tracking with a clear framework and show you what I find.

  3. 03

    Fix the foundations. Tracking first, then structure, settings and wasted spend.

  4. 04

    Optimize and scale. Test, learn and move budget to what’s working. The first 60 to 90 days are the onboarding period.

  5. 05

    Report and refine. Live dashboard, regular written summaries, and calls monthly or more often if you’d like.

Results

What this has delivered

  • 48.2% lower cost per lead and 63.7% more leads for a B2B commercial flooring company.
  • 62.1% more leads for a luxury jewelry brand on a limited budget.
  • 32.3% more student applications year on year for a private university, reaching 1.2M+ unique prospects.
  • Duplicate conversion tracking fixed for a national supplements retailer, plus 232 loyalty sign-ups in month one.
Case studies

See the detail

FAQ

Common questions

01Why does Meta report more conversions than my store or GA4?

Meta uses its own attribution windows and credits people who viewed an ad, not just people who clicked. Many accounts are also double-counting because the Pixel and Conversions API aren’t de-duplicated. I fix the second and explain the first.

02Do you create the ads?

I handle strategy, setup, optimization and reporting. For creative, you supply the assets, brand guidelines or a designer I can brief, and I direct the creative based on what the data shows is working.

03Do you set up the Conversions API?

Yes. I set up CAPI alongside the Pixel, with de-duplication, so Meta gets accurate data to optimize from.

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