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National Supplements Retailer

Performance Supplements — Established E-Commerce Brand.

  • Fixedduplicate conversion tracking for accurate, trustworthy reporting
  • ↑Improved attribution accuracy across all campaigns
  • Newloyalty sign-up campaigns launched to drive long-term value
  • 232Loyalty sign-ups generated in Month 1

Results following a full account and tracking audit.

Challenge

A full account audit revealed inefficient campaign structure and broad audience targeting — but most critically, the account was double-counting conversions, masking true performance behind inflated numbers.

Strategic Pivot

  • Tracking Integrity Overhaul: corrected duplicate conversion tracking and refined attribution settings for accurate reporting.
  • Structural & Audience Refinement: rebuilt campaign structure and sharpened targeting to reduce wasted spend.
  • Loyalty-Focused Expansion: launched dedicated loyalty sign-up campaigns alongside sales campaigns to build long-term customer value.
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