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Data & Tracking Implementation

Ad platforms optimize towards whatever conversions you send them. If your tracking is broken, duplicated or missing, you’re paying Google and Meta to find the wrong people, and your reports look fine while your bank balance doesn’t. I set up and audit tracking so every campaign decision is based on real data.

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Who it's for
  • Anyone about to scale ad spend. Fix tracking before you multiply it.
  • Brands whose numbers don’t add up: Meta, Google Ads and GA4 all telling different stories.
  • Lead generation businesses that want to optimize for qualified leads and closed deals, not just form fills.
  • Agencies that need a tracking specialist for client accounts.
What's included
  • Tracking audit: a 10-point check of your current setup.
  • GA4 setup and key events, including linking GA4 to Google Ads.
  • Google Tag Manager: one clean container, no duplicate tags.
  • Google Ads conversion tracking and enhanced conversions.
  • Meta Pixel and Conversions API with de-duplication.
  • Server-side tracking for higher-spend accounts.
  • Offline conversion imports from your CRM, so platforms learn from leads that become revenue.
  • Cross-domain tracking and consent setup where needed.
  • A Looker Studio dashboard that turns it all into clear numbers: ROAS, lead quality and attribution.
Results

What this has delivered

  • Duplicate conversion tracking fixed for a national supplements retailer, restoring trustworthy reporting.
  • Tracking that filters low-quality inquiries for a specialized medical clinic, part of a 40.52% CPA reduction.
  • Custom goal tracking around three high-value actions for a luxury jewelry brand.
Case studies

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FAQ

Common questions

01Can you fix tracking on an account someone else manages?

Yes. I can audit and fix tracking as a standalone project, and work alongside your existing team or agency.

02Do I need server-side tracking?

Not always. For higher-spend accounts it makes tracking more resilient to browser restrictions and ad blockers. I’ll tell you honestly whether it’s worth it for you.

03Why don’t Meta, Google Ads and GA4 agree?

Each uses different attribution rules, and some count views as well as clicks. Some difference is normal; a big gap usually means a tracking problem.

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