Challenge
High CPAs and low-quality lead volume; an unfocused account structure and website were wasting spend.
Strategic Pivot
- Full Website Overhaul: designed a high-converting, mobile-first site to improve UX and landing page relevance.
- Precision Search Strategy: rebuilt the account from the ground up around mid-to-bottom funnel, high-intent keywords.
- Conversion Integrity: advanced tracking to filter low-quality inquiries and prioritize high-value consultations.
