Challenge
The client faced potential liquidation. A non-converting website and a total lack of high-intent lead flow left this as a final attempt to salvage the business.
Strategic Pivot
- Total Digital Overhaul: redesigned the web presence around high-conversion landing pages engineered for Google Ads traffic.
- Lead Flow Optimization: launched targeted Search campaigns around high-value, specialized manufacturing keywords.
- Scaling to Capacity: monitored lead volume in real time, dialing back spend once production capacity was reached.
