Challenge
A well-known national supplier had an established presence but lacked granular optimization. Goal: take over account management and maximize efficiency of existing ad spend.
Strategic Pivot
- Account Hygiene: deep-dive audit to eliminate wasted spend on low-performing SKU clusters, reallocating to high-margin categories.
- Advanced Feed Management: optimized the Merchant Center feed to improve Shopping and PMax performance.
- Operational Reporting: custom, high-end reporting suite for real-time clarity on ROAS, margins and inventory performance.
