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LinkedIn & Microsoft Ads

Not every customer is on Google and Instagram. LinkedIn reaches decision-makers by job title, company and industry, and Microsoft Ads reaches searchers on Bing, often at a lower cost per click. I run both as part of one paid media strategy, with the same tracking and reporting as your other channels.

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Who it's for
  • B2B companies selling to specific roles, industries or company sizes.
  • High-ticket lead generation businesses where one good lead is worth a lot.
  • Brands already doing well on Google Ads that want extra search volume through Microsoft Ads.
What's included
  • LinkedIn campaign strategy and setup: audience targeting by role, seniority, company and industry, with lead gen forms where they fit.
  • Microsoft Ads setup and management, including importing and adapting proven Google Ads campaigns.
  • Conversion tracking for both platforms, connected to the same reporting as the rest of your paid media.
  • Budget planning across channels, so each platform earns its share of spend.
Experience

Where the experience comes from

  • Over the past six years I’ve managed performance for more than 10 LinkedIn and Microsoft Ads accounts, alongside 40+ Google and 30+ Meta accounts. As new platforms emerge, OpenAI Ads included, I bring the same approach to them.
Case studies

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FAQ

Common questions

01Is LinkedIn worth it for B2B?

LinkedIn clicks cost more than most platforms, but its targeting by job title, company and industry is unmatched for B2B. It works best when one qualified lead is worth a lot, and when tracking shows which leads turn into real opportunities.

02Should I advertise on Microsoft Ads as well as Google?

Often, yes. Microsoft Ads reaches a different slice of searchers, frequently at a lower cost per click, and proven Google campaigns can be adapted quickly.